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Tackling the Pitch

This flagship research initiative explores gender, race, media, and power through the lens of global football. Focused on Brazil’s hosting of the 2027 FIFA Women’s World Cup, it investigates how institutions, sponsors, and stories shape equality outcomes.

Tackling the Pitch fuels our thought leadership, guides our white papers, and provides real- world insight for brand partners. It is both an independent research project and a foundational source for our consultancy work.

Outputs include:

  • Strategic briefings and legacy recommendations.
  • Academic and media presentations.
  • Policy engagement and campaign advisory.
  • Public blog series and data-driven content.
  • Target audiences include FIFA, federations, brands, broadcasters, NGOs, and fan networks.